Friday, June 20, 2008

Banking with colours

Yesterday, when I walked in to my bank branch, I felt there was something different about the place. It is always quite crowded with posters for term deposits, mutual funds and such like, and every once in a while, their promotional material is changed or moved around. My first inclination was to see what new products they were advertising. But no, the difference was not because of any new credit card or real-estate fund or any banking product.

I realized the answer was above my head; festooned around the banking hall were sheets with paintings - some more colourful, some less so, but all of them done with unbridled enthusiasm. A few of them had gone into a great level of detailing, others had covered every bit of available space on the sheet with colour. Turns out that the branch had conducted a painting competition for kids (6 - 12 year olds) of a neighbouring apartment complex over the weekend. The output will decorate the branch for a few more days.

I wonder if the bankers see any 'investment potential' in these artists - I would surely like to stock up many of the 'early works' on display here!


9 comments:

Anonymous said...

I wish they could do something about the telecalling aspects as well...

btw.. whicb bank was it? and area?

Anush said...

isn't this a security violation? clickin fotos inside the cube? [:)]

magiceye said...

great way to encourage local talent and hardcore advertising!

Shantaram said...

>> srivalsan>> Oh, YES! As for the bank - all will be revealed when you click on the photo... Nungambakkam branch.

>> cb>> hmmmm... was careful to not include people, counters, etc... and did check with the manager before clicking; didn't want another fire-station-like episode!

>> magiceye>> good to see you back! (blog updated?); yes, what's a few prizes when you can get a lot of future customers!

Anonymous said...

Oh is it the Nungambakkam branch !! ... i fwdd this to their Mktg guy this pic .... he also sits on top ....

Ram N

Hilda said...

That's sweet. Advertising it may be, but I'm sure the kids also had a lot of fun. In the Philippines, sometimes the only way children can experience something like that is when a company sponsors the activity.

Shantaram said...

>> Ram>> Thanks - hope he liked it!

>> Hilda>> It depends on the apartment complex, I guess; some of them see a lot more interaction among the kids (and adults, too) than others.

LVISS said...

THe kids will be thrilled to see their paintings exhibited in the hall of a bank. One way of encouraging young talents.

Shantaram said...

>> Ravindran>> One way to get kids to save? ;)