Thursday, April 20, 2023

Old favourite

Namakkal would probably top the list of (hen's) egg-producing districts in the country. The undivided state of Andhra Pradesh contributed to almost a third of India's eggs, but before and after its split, the second spot has been held by Tamil Nadu, with a little over 20 billion eggs a year. When you consider that Namakkal accounts for 80% of this, you might be able to figure out its importance in the egg world. 

On sweets, however, Namakkal would not be the first name that comes to mind. I can't think of any sweet that can claim a Geographical Indication tag for Namakkal, but these folks seem to be staking a claim for kamarkattu to be it. That's my fancy, of course, for they only claim to have originated from Namakkal, from the legacy of Namakkal Sellappa, whose sweets have been around since 1987, according to the founders of this shop.

Kamarkattu is a start-up; keeping with the times, they're bringing old flavours in organic fashion. They give no indication of having been badly hit by the pandemic. Set up in 2018 by Chandru and Carthic, both from Namakkal, Kamarkattu has expanded to five outlets in Chennai. The city seems to be their only market for the moment, but surely Kamarkattu can find takers in many other locations!


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