Friday, April 21, 2023

Forerunner

One could argue that this is the spot from where Chennai's tryst with regional cuisines really took off. Nair's Mess is older for sure, but tucked away in Triplicane, it catered to a very niche clientele. This location, across the road from the Music Academy was an unorthodox choice by Ravikumar Reddy to set up a non-vegetarian, Andhra-food only restaurant. When it opened on December 14, 1980, the kutcheri season was about to start; it would have been unreasonable to assume that the carnatic music aficionados would make a beeline to eat non-veg food. 

But Amaravathi has thrived. Ravikumar's bet has paid off quite handsomely; Amaravathi has been the font for his firm to open several other specialty restaurants, mainly in the same neighbourhood. Kabul, for the NWF cuisine, Karaikudi for Chettinad stuff and quite a few others. 

Maybe Amaravathi has been un-ambitious by remaining a single-location brand. But maybe because of this, the brand has not been copied by wannabes. So you can be sure that when you get to Amaravathi, you are at the original!



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