Paper picture?

Well, this doesn't have any specific connect to Madras, or to Chennai, but the sign was intriguing. I thought I knew a fair bit about the brands connected with photography, but 'Forte' was a new one on me. Judging from the font and the nature of the sign, I assumed the brand is something that probably died out in the 1960/70s and Mount Photo continues to display this sign because they are too lazy to take it down.

But no! Forte started life as the Hungarian subsidiary of Kodak, way back in 1922 and continued to show signs of life into the 21st century. But as a manufacturer of speciality photo paper - large format black & white seems to have been their flagship product - in a rapidly digitizing age, they probably could not find enough aficiandos to keep themselves afloat; the British Journal of Photography reported the demise of Forte in their January 2007 newsletter. (Forte's website is also defunct, now).

Still, there are a few stockists who continue to supply the last bits of Forte paper to those exacting photographers who will use no other - like this one in Canada, for instance. Could it be that Mount Photo is also one of those rarity distributors?

PS: While digging for information about Forte, I came across this interesting clip on 'How Film is Made' - worth a look, if you have about 20 minutes to spare.