Thursday, March 16, 2023

Biryani, anyone?

Who was it that had the idea of serving food in a bucket? Not just any food, biryani in particular. Who thought of it first? I am sure it started off as a convenient way of sending out the stuff in bulk, but in the past few years, it has become a thing. However, from what I have been able to figure out, with my limited research, is that the north Indian biryanis don't lend themselves to be parcelled into plastic buckets and carted around; it is only the south Indian variety that gets delivered and eaten by the bucket-load.

Before all of you howl about the best way to eat the best biryani, do remember that it is now a dish that has broken all kinds of norms. Each outlet decides the best combination for their biryani and goes for that, unmindful of what regional version it evokes. And there are hundreds of such outlets in Chennai alone. In 2020, Zomato delivered 22 biryanis every minute; in 2021 they went up to 180 biryanis a minute, and their rival Swiggy claimed that 115 biryanis were ordered every minute. Those are all-India figures, but Chennai's standalone should be pretty much in the same range, I guess. 

And then there are the self-delivering brands, who supplement the Zomato / Swiggy orders with their own delivery teams. One such is the SS Hyderabad Biryani, which started operations in Broadway in 1998 and now has over 25 branches in Chennai, and a few in other cities, besides. Here are a few of their delivery vehicles lined up in front of one of their outlets - exhorting folks to share their biryani; of course, it would be difficult for one person to finish a bucketful of it!



Stefan Jansson said...

I don't even know what it is.

Shantaram said...

You ARE missing something!

Or maybe not.