Thursday, March 9, 2023

Diamonds are for... rent

India is the second largest jewellery consumer in the world. I daresay Chennai contributes a lot to that ranking. And it is said that a huge reason for buying gold is the Great Indian Wedding, no matter what state it is in, or what the faith of the bride and groom is. Apart from being guarded and handed down from generation to generation, gold jewellery is also made to order for the bride-to-be. That was somehow a key feature of the wedding, that there would be a lot of gold on the bride. (And a bit on the groom as well, maybe!)

It is therefore unimaginable that jewellery could be rented for a couple of days, to deck up the bride on her wedding day and having it brought back to the store for a fraction of the cost that an individual needs to spend. But here it is, in living colour. 

The Old Prabhu Jewellers of Mylapore established their business in 1978. They were operating out of this address for a very long time. I haven't been in the vicinity of this business for a couple of years, but I think it still remains at this place. As is de rigueur these days, they conduct their business on the internet, and here is where you can find them! 

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