Of course there is little that one can teach Kotler about the importance of Positioning. Even then, it was a bit of surprise to find a copy of his textbook on "Marketing Management" in a bucket of to-be-washed clothes. Stranger so because around the area this was found, there is no management institute. Nor was there anyone around to claim ownership of this book, or the clothes.
Maybe it is the caretaker of the Kodanda Ramar temple opposite who is storing his worldly possessions here. Must be a man of learning - and discernement!
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