Tuesday, May 13, 2014

Another blue board

White-on-blue boards held their own for a long time, through generations. Almost every business had similar boards, with the differences being only in the font of the letters. And then they suddenly disappeared from the scene; so now, every blue board with white lettering seems to be something of an antique.

This one is not all that old, however. The Madras Kidney Trust was founded in 1990 by Prof. M.S. Amaresan, with the aim of providing affordable medical care for renal conditions. With such an aim, the Trust will certainly need to economize in all areas. However, I don't think it extends to this board. There is a larger and more modern sign above this, with more up-to-date information, including the city's name as well as a phone number that is at least 8-digits.

I can only imagine there is some nostalgic - or superstitious - attachment to this board for it to be retained for so long. From being a ubiquitous signage, it is nice to see this being unique enough to catch the eye these days!

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