Across Chennai, there are about 40 blood banks, government run and private, that together collect about a quarter of a million units of blood annually. Even allowing for weekends and bank holidays, that's roughly 25 units every day at each blood bank; in a city of about 7 million people, less than 5% donate blood in a year. With the demand for blood far outstripping supply, it is a challenge to encourage blood donation. To make it easy for potential donors, several agencies have created mobile blood banks to go around the city, taking the message of blood donation to the people. The pattern is more or less the same - a multimedia show about how blood donation is useful and even healthy for the donor, register the volunteers, do a basic screen and collect a unit of blood. The vehicles must get each day's collection back to the bank, because they only have the collection and storage facilities on board. The high-tech work of screening and storing the blood still happens at centralised locations.
The shape and the overall look of this collection vehicle of the Lions Blood Bank is probably intended to give the process a completely high tech feel!