Tuesday, January 10, 2023

Time to take-off?

Granted, the only Chennai thing about this is the location. This particular airline was one of the earliest off the blocks when the aviation sector was opened up in 1993; it was one that stayed on for quite a long while, even becoming the largest domestic carrier by passenger volume in 2010. And through the 2010s, it continued to hold on to its full-service philosophy, when the markets boomed with LCCs - the low-cost-carriers trying to squeeze revenue out of everything possible.

Jet Airways' fall to bankruptcy was quite rapid, bringing up once again the old saw about how the easiest way to become a millionaire is to start with a billion and buy an airline. Maybe it was good for them that they were non-operational during the pandemic; but in a cut-throat sector, it might be a big challenge for the airline to come back after a 4-year break. (Has it been only 4-years? It feels like a generation ago!)

Their plans for restarting are not going at the pace they expected; but it would be good to have one more option for the Indian skies - so here is hoping they are able to fly again soon!

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