The 'MRF Man' was created sometime in the '70s, to counter the myth that south India (the 'Madrasi') cannot make the heavy duty tyres required by the trucks. Thus came a visual association with MRF and the strength of its tyres.It has been successul for sure - MRF's place among the leaders of industry in India is assured!
There was Chennapattanam and then there was Madras. About 357 years later, in 1996, she became Chennai. And whatever she may be called 385 years from now, she will always remain the "Queen of the Coromandel"! Come wander around this blog. It will give you a peek into her soul!!
Saturday, May 2, 2009
Strong man
Originally begun as a shed making toy ballons, the Madras Rubber Factory has grown into one of the country's biggest producers of automobile tyres. Along the way, they found a new identity for themselves, created a logo and got into a clutch of other activities, many of them centered around cricket.
The 'MRF Man' was created sometime in the '70s, to counter the myth that south India (the 'Madrasi') cannot make the heavy duty tyres required by the trucks. Thus came a visual association with MRF and the strength of its tyres.It has been successul for sure - MRF's place among the leaders of industry in India is assured!

The 'MRF Man' was created sometime in the '70s, to counter the myth that south India (the 'Madrasi') cannot make the heavy duty tyres required by the trucks. Thus came a visual association with MRF and the strength of its tyres.It has been successul for sure - MRF's place among the leaders of industry in India is assured!
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2 comments:
Well, I'm impressed. Anyone who can lift a tire like that can certainly make one!
@ Jacob: Right - and you know better than to mess with him! :)
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