Friday, March 24, 2023

White label

The phrase "white label" is used for a product that is exactly the same, except for the brand that goes on the white, or blank label. When it comes to performance spaces, however, the term for such a space that is not identified directly by a sabha or troupe is black box. 

Medai, in Alwarpet, is one such performance space. Black box spaces are sparsely decorated (if at all), configurable and offer a very intimate interaction with the audience. The space itself is painted entirely black. There is seating for about 70-80 people. When these people come in to watch a performance, they get to see this on the wall going up to the black box. And then they realise that there is more at work here rather than anywhere else!

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