Thursday, December 1, 2016
All together, now!
In 1958, the Tamil Nadu government got into the business of supplying milk to the citizens of the state, and in 1965 it took control of all the milk producers' co-operatives across the state. It was much later that it took on a more 'corporate' form, with the Tamil Nadu Co-operative Milk Producers' Federation Limited being formally registered in August 1981. Since then, the TNCMPFL has been marketing its products under the Aavin brand. While it started off with processed milk, today, the brand covers a range of milk products, many of which have been sold through small outlets across the city (and state).
Aavin has been on a spree of modernisation over the past few months. Old parlours are being refurbished and jazzed up. Play-areas, air-conditioning and brightly lit parlours seem to be the new normal, as Aavin tries to catch up market share in categories like ice-cream, flavoured milk and sweets. In the process, it is also changing a few of the bunks which were the main points of sale for these products. Happened to catch one such bunk in transition - which, by the way, is the 'Theme of the Day' for the city photobloggers today*.
No idea why this Aavin booth had to be moved from wherever it was, but looks like it just needs a few people to transfer it to wherever it has to go to!