Thursday, August 6, 2015

Granny told mother...

The stuff was concocted by William Woodward, a pharmacist in England, sometime in the 1850s. For some reason, the mix of sodium bicarbonate, dill oil, sugar water and a bit of alcohol became a runaway hit with the babies and by 1876 it was so popular that Bill decided to register "Woodward's Gripe Water" as a trademark. His advertising at that time was based on the message that "Granny told mother and mother told me" - a theme that will be familiar to Indians from the TVC that was popular in the 1980s

In India, the brand is licensed by TTK & Company, which is headquartered in Chennai. I was sure this one had gone the way of many other old brands - does any baby even want gripe water any more, when all she has to do is to focus on her mother's iPhone? - when I saw this in a store. Somehow, the solitary bottle of gripe water only served to reinforce the point that the market for gripe water has evaporated. 

Can't help feeling that once this one goes off the shelf, the brand will be done for!

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