Blue board store

Here we have another of the 'blue boards' that were the last word in store signage several decades ago. It is not an enamel board, and it has other colours than just white letters on a blue background. That's probably some of the concession to modernity that Shri Nataraja Stores made when they opened for business. The board has been around for a while; the city's English name is still being used on this one.

There is still a lot of tradition around the board, as befitting an old shop in Triplicane. The mango leaves adorning the board is not something that you would find in the modern trade. And yet, they are not so traditional to have the store opened at the crack of dawn!