Saturday, October 12, 2013
Over the past few (several?) years, there has been a sustained effort to ensure that the names of stores and businesses are displayed in Tamizh as well as in English. Initially, the stores just transliterated their names into Tamizh, but these days, they have gone beyond, and have been using more specific words: e.g. 'அடுமனை' for 'bakery' and 'வந்போருலகம்' for hardware.
This was however a new one on me. I had seen the Tamizh word 'குவியம்' written as 'kuviyam' in English, though I did not know what it meant. When I saw this sign, I just had to look it up - and it seemed very nice, to 'mis-spell' it in English, and to make it fit the business of being an optician: 'kuveyeam' means 'focus'!