Mixed message

On noticing this sign, one is reminded of a post that has been circulating for a while, claiming that if the first and last letters are correct, the jumbling up of other letters does not  make it difficult for us to understand what is being said. 

The urban dictionary has a word to describe it: typoglycemia (and a wikipedia entry as well). But even that contrived word does not describe what has happened with the sign here. Even if you cannot read Tamizh, you would have been able to figure out that the last two characters replace the 'tre' (or the 'ter', if you prefer); they are the Tamizh letters which are phonetically congruent. 

Maybe the painter realized that he had run out of space and had to make do with one character less - how would you label this kind of a 'spelling'!