Tuesday, November 27, 2012
Was at a book launch this evening, at the Landmark store in Chennai Citi Centre. It wasn't one of your regular books - this was about how 'SuperStar' has evolved to be a brand and about what product brands can learn from the 'SuperStar'. Titled 'Grand Brand Rajini', it connects different aspects of the man to the field of Brand Management.
On stage (right) are the two authors, PC Bala Subramanian and Ram N. Ramakrishnan. With the mike is the chief guest, a star in his own right, is Balki, Chairman and Chief Creative Officer of Lowe Lintas (India). Balki was pointing out how 'SuperStar' has becoming a brand by staying true to himself and thereby true to what his 'consumers' expected from him.
That view was echoed by the fourth person on stage - Lata Rajinikanth, who talked about how the 'SuperStar' was as a person. Anecdotes that only burnished the shine of the 'SuperStar'. With such a launch, I'm sure the book will be a grand success!