Saturday, May 2, 2009

Strong man

Originally begun as a shed making toy ballons, the Madras Rubber Factory has grown into one of the country's biggest producers of automobile tyres. Along the way, they found a new identity for themselves, created a logo and got into a clutch of other activities, many of them centered around cricket.

The 'MRF Man' was created sometime in the '70s, to counter the myth that south India (the 'Madrasi') cannot make the heavy duty tyres required by the trucks. Thus came a visual association with MRF and the strength of its tyres.It has been successul for sure - MRF's place among the leaders of industry in India is assured!


2 comments:

Jacob said...

Well, I'm impressed. Anyone who can lift a tire like that can certainly make one!

Shantaram said...

@ Jacob: Right - and you know better than to mess with him! :)